We measure postcard effectiveness and share our results. We constantly innovate and partner with leading messaging experts, such as Anat Shenker-Osorio.
Postcards to Swing States started in a volunteer’s garage. In just three years, our volunteers in all 50 states, D.C. and U.S. territories sent 41 million handwritten messages to voters, more than any other organization.
Read our story to learn how we know that postcards work and how they’re part of a winning strategy to rally Democrats to vote. Our 2020 experiments proved that our postcards added thousands of votes in states that secured victory for President Biden.
In 2022, our postcard and Neighborhood Letters programs had an enormous impact on the midterm elections. We continued to innovate and used data to make our volunteers’ efforts more effective. Our postcard experiment with research partners ASO Communications and The Movement Cooperative boosted turnout and won an award from the Analyst Institute. In addition, the Innovation/Under-Tested Research Fund selected our Neighborhood Letters program for a grant.
We’ve sent postcards to rally Democrats to vote in 31 states since 2020.
From grassroots groups to grandmothers and their families at home, postcards bring us together to rally Democrats to vote.
Our handwritten postcards reach tens of millions of voters and empower tens of thousands to vote.