Progressive Turnout Project Announces Digital GOTV Investment in Pennsylvania

FOR IMMEDIATE RELEASE
September 27, 2018
CONTACT:
Priyal Amin;press@turnoutpac.org

Progressive Turnout Project Announces Digital GOTV Investment in Pennsylvania
Grassroots-funded organization plans to spend more than $75,000 in support of Susan Wild and Bob Casey

CHICAGO—Progressive Turnout Project will spend more than $75,000 on a digital get out the vote investment in support of Susan Wild and Bob Casey during the final weeks of the 2018 campaign. The targeted advertisements will be delivered to inconsistent Democratic voters across the 7th congressional district and will encourage Pennsylvanians to commit to vote in the November 6 election.
“If we can’t reach voters at their doors, then one of the next best things we can do is deliver a targeted digital advertisement,” said Executive Director Alex Morgan. “We’re all in for these incredible candidates and we’re going to do everything we can to send them to Congress on Election Day.”
In 2016, PTP ran digital GOTV experiments that produced a 2 percent increase in voter turnout. Since then, the organization has been working to hone its message to produce even better results for Democrats in the 2018 elections.
“We were pleasantly surprised by our earlier digital GOTV results and that’s why we’re doubling down on targeted digital ads this election,” said Morgan.
PTP’s ads will target inconsistent Democratic voters and center around getting commitments to vote, making a plan to vote, and finding their polling places. Ad creative can be found below.

This investment is part of a larger $1.8 million digital GOTV investment in support of 31 Democratic candidates in competitive U.S. House and Senate races across the country.  

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Progressive Turnout Project is a grassroots-funded political action committee with a single mission: get Democrats to the polls. PTP designs, tests, and executes specialized voter-turnout programs targeting inconsistent Democratic voters in the most competitive districts across the country. Since its inception in 2015, the organization raised more than $20 million with a supporter base of over 3 million and invested in voter-turnout programs in 73 congressional races and 17 state legislative races, including 10 Virginia House of Delegate races 2017.