FOR IMMEDIATE RELEASE
November 8, 2018
CONTACT: Priyal Amin; firstname.lastname@example.org; (872) 216-9067
Progressive Turnout Project Congratulates Lucy McBath on Victory in Georgia
Grassroots-funded organization spent more than $51,000 on digital ads to boost Democratic turnout
CHICAGO —Progressive Turnout Project congratulates Lucy McBath and her team on a hard-fought victory in Georgia’s 6th congressional district. In total, PTP spent more than $51,000 to boost Democratic turnout in support of McBath and Democratic candidates up and down the ballot.
“Anyone who said we wasted money in Georgia’s 6th congressional district this year or last is absolutely wrong. We built a voter base that was fired up and ready for real representation in Congress,” said Executive Director Alex Morgan.
“After losing her son to gun violence, Lucy McBath turned her unimaginable grief into action. Now that she’s been elected to Congress, she will bring a desperately needed voice in the fight for smarter gun safety laws. We need people like Lucy in Congress because we cannot keep allowing these horrible acts of violence to happen,” said Morgan.
PTP sent data-driven and research-proven digital ads to more than 27,000 inconsistent Democratic voters asking them to commit to vote, make a plan, and go to the polls. The targeted digital ads resulted in more than 1.5 million impressions.
“Our targeted digital programs have been proven to boost Democratic turnout by as much as 3 percent so we’re confident that our campaign played a major part in Lucy’s win,” said Morgan.
During the final weeks of the campaign, PTP funded 3 Voter Turnout Fellows on the campaign as an in-kind contribution and as part of a broader national effort that sent 106 fellows to 51 competitive races.
“We wanted to do everything we could to help get out the vote and we’re proud of our Voter Turnout Fellows for all their incredible work during the home stretch of the campaign,” said Morgan.
Overall, Progressive Turnout Project hired and trained more than 400 staff in 72 battleground districts and states where they ran or supported field programs. This includes more than 300 staff who were part of 18 independent expenditure field programs. The grassroots-funded organization increased its reach by investing in an additional 80 races, where they ran targeted digital and mail programs to get out the vote
Progressive Turnout Project is a grassroots-funded political action committee with a single mission: get Democrats to the polls. PTP designs, tests, and executes specialized voter-turnout programs targeting inconsistent Democratic voters in the most competitive districts across the country. Since its inception in 2015, the organization has raised more than $26 million with a supporter base of over 3 million and invested in voter-turnout programs in 130 congressional races and 17 state legislative races, including 10 Virginia House of Delegate races in 2017.