Progressive Turnout Project Backs Beto with $570,000 GOTV Mail Investment

October 11, 2018
Priyal Amin;

Progressive Turnout Project Backs Beto with $570,000 GOTV Mail Investment
Grassroots-funded organization sending social pressure mail to likely Democrats across Texas

CHICAGO—Progressive Turnout Project spent more than $570,000 on a get-out-the-vote mail program in support of Beto O’Rourke for U.S. Senate. The organization will send six variations of social pressure mailings to likely Democrats across Texas ahead of Election Day.
“Democrats have a real opportunity to win the majority in the Senate but to get there we have to play offense and mobilize our turnout voters,” said Executive Director Alex Morgan.
The organization’s social pressure mail program is designed to turn out inconsistent Democratic voters as well as first-time registrants who may be less familiar with the voting process. Studies have shown that sending voters their own voting record or their community’s voting record can increase turnout as much as 8%. To date, Progressive Turnout Project has sent out more than 2 million pieces of social pressure mail.
“While knocking doors will always be the gold standard for voter contact, our social-pressure mail program can have a similar effect and allows us the opportunity to reach likely Democrats in every part of the Lone Star State,” said Morgan.
Progressive Turnout Project has hired and trained more than 300 staff in 18 battleground districts and states where they are getting out the vote ahead of the crucial November election. The organization recently increased its reach and is investing in an additional 53 races as Democrats look to take back the House and Senate in November.


Progressive Turnout Project is a grassroots-funded political action committee with a single mission: get Democrats to the polls. PTP designs, tests, and executes specialized voter-turnout programs targeting inconsistent Democratic voters in the most competitive districts across the country. Since its inception in 2015, the organization raised more than $20 million with a supporter base of over 3 million and invested in voter-turnout programs in 73 congressional races and 17 state legislative races, including 10 Virginia House of Delegate races 2017.