HOW WE WIN
Our 2020 Programs
In 2020, we prioritized field programs in the states Democrats needed to win the White House and Senate:
Our 2020 programs were our biggest ever: more than 1,200 staff on the ground, 53 million voter-contact attempts, 21.2 million handwritten postcards, and 4.3 billion digital ad impressions — totaling a $52.5 million investment.Turnout2020 and sending over 15 million handwritten postcards with our Postcards to Swing States program.
We focus on meaningful voter contact because it works: on average, our field programs boosted turnout by an average of 10.4 percent.
Here’s how we make the biggest impact on voter turnout:
- We use the latest predictive analytics to identify infrequent Democratic voters, weighting vote history, demographic information and other data to identify a voter’s likelihood to turn out and vote for Democrats.
- We hire local teams who know the issues most important to their neighbors.
- Our program is built around multiple, in-depth conversations with every voter.
That means knocking on their door, hearing what’s most important to them, and following up to make sure they have what they need to make a plan and vote.