HOW WE WIN

Our 2020 Programs

In 2020, we prioritized field programs in the states Democrats needed to win the White House and Senate:

Our 2020 programs were our biggest ever: more than 1,200 staff on the ground, 46.5 million voter-contact attempts, 16.5 million handwritten postcards, and 4.3 billion digital ad impressions — totaling a $52.5 million investment.

We also debuted two new volunteer programs, with more than 100,000 total volunteers making 5 million-plus phone calls through Turnout2020 and sending over 15 million handwritten postcards with our Postcards to Swing States program.

Proven programs

The program timeline for our field programs: Pre-launch training, initial contact in Phase 1, writing a vote plan in phase 2, and following up with a signed CTV in Phase 3.

We focus on meaningful voter contact because it works: on average, our field programs boosted turnout by an average of 10.4 percent.

Here’s how we make the biggest impact on voter turnout:

  • We use the latest predictive analytics to identify infrequent Democratic voters, weighting vote history, demographic information and other data to identify a voter’s likelihood to turn out and vote for Democrats.
  • We hire local teams who know the issues most important to their neighbors.
  • Our program is built around multiple, in-depth conversations with every voter.

    That means knocking on their door, hearing what’s most important to them, and following up to make sure they have what they need to make a plan and vote.

Our Field Work

Since our founding in 2015, Progressive Turnout Project has knocked over 3 million doors to elect Democrats.

Here’s the impact we had in 2018 alone:

BY THE NUMBERS

View our 2020 Impact Report