HOW WE WIN
Beyond Field
Our field programs have increased voter turnout by up to 10.4%.
We’re also committed to updating the Democratic playbook and testing new ways to reach more voters that traditional canvassing can’t reach. That includes recruiting and training new organizers, funding grassroots voter contact groups, and empowering volunteers to write millions of postcards to swing state voters.
Rallying Voters in 2022
Our 2022 work will be focused on the states most critical to protecting and expanding the Democratic Senate majority, and contributing to Democratic victories downballot. In total, we’ll bring on up to 10,000 team members engaged in direct voter contact with these expanded programs:
- Distributed Organizing
We’ll recruit up to 4,500 Field Representatives to have one-on-one conversations with inconsistent Democratic voters in their own rural and exurban communities. These organizers will receive support in canvassing best practices and the tools they need to rally voters in Arizona, Georgia, Nevada, New Hampshire, North Carolina, Pennsylvania, and Wisconsin.
- Community Mobilizers
We’ll recruit, train, and pay up to 4,200 Community Mobilizers across 12 cities in Arizona, Georgia, Nevada, North Carolina, Pennsylvania, and Wisconsin. This form of relational organizing relies on voters to act as trusted get-out-the-vote messengers within their own networks.
- Campaign Fellows
Adding just one staff member can make all the difference in a campaign’s capacity for direct voter contact. We’ll fund about 1,000 Campaign Fellows who will work directly on federal campaigns across the country and state legislative campaigns in Arizona, Georgia, Iowa, Michigan, Minnesota, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, and Wisconsin.
- Turnout Grants
We’re providing grants of up to $250,000 each to organizations that are already doing voter contact work, and will use early funding to expand their efforts in new and innovative ways. The inaugural Turnout Grantees operate in states including Georgia, Arizona, Pennsylvania, Wisconsin, Florida, and Nevada.
- Postcards to Swing States
Our volunteers — in all 50 states, D.C. and Puerto Rico — have sent more than 29 million handwritten postcards to voters so far. That’s more than any other organization. Our goal for 2022: send 7 million more to voters in the Senate battlegrounds of Arizona, Georgia, Nevada, New Hampshire, North Carolina, Pennsylvania, and Wisconsin.
Proven programs
Our mission is to rally Democrats to vote — but that’s about more than just winning each election.
All our work at Progressive Turnout Project is to build power for the long term. We’re here to share resources, implement strategy and offer our expertise for the advancement of Democrats (and democracy itself), cycle after cycle.
We focus on:
- Talent: Hiring, training, and fairly paying organizers who can run voter contact programs and help voters fight against suppression.
- Data: Giving Democrats an edge in field with data, rigorously collected in the field and interpreted by experts.
- Training: Not letting that knowledge evaporate after Election Day, sharing best practices with campaigns, and make the case for direct voter contact.
- Innovation: Trying new tactics and messages to keep us on the frontier of field organizing, measuring what works, and making our programs as effective as possible per grassroots dollar.
