HOW WE WIN
Our 2020 Programs
In 2020, we prioritized field program in the states Democrats needed to win the White House and Senate:
Our 2020 programs were our biggest ever: more than 1,200 staff on the ground, 45 million voter-contact attempts, 16.5 million handwritten postcards, and 4.3 billion digital ad impressions — totaling a $52.5 million investment.
We also debuted two new volunteer programs, with more than 100,000 total volunteers making 5 million-plus phone calls through Turnout2020 and sending over 15 million handwritten postcards with our Postcards to Swing States program.
We focus on meaningful voter contact because it works: on average, our field programs boosted turnout by an average of 10.4 percent.
Here’s how we make the biggest impact on voter turnout:
- We use the latest predictive analytics to identify infrequent Democratic voters, weighting vote history, demographic information and other data to identify a voter’s likelihood to turn out and vote for Democrats.
- We hire local teams who know the issues most important to their neighbors.
- Our program is built around multiple, in-depth conversations with every voter. In 2020, that means calling voters at home, writing them letters — and following up to make sure they have what they need to make a plan and vote, especially by mail.
Our Field Work
Since our founding in 2015, Progressive Turnout Project has knocked over 3 million doors to elect Democrats. In 2018, we were on the ground in 18 battleground House districts, boosting turnout by 10.4 percent on average.