On Thursday, the Progressive Turnout Project, a political action committee that supports liberal candidates, announced a nearly $3 million investment in phone banking that aims to leverage up to 12 million calls from volunteers to lower-propensity Democratic voters before Election Day in November.
“The more impersonal the mode, the less effective you’re going to get,” said Alex Morgan, the group’s executive director. “So while it is great that a bunch of groups are hopping onto text messages and digital, that’s more distant than you and I having a conversation right now.”
But progressives are also hoping that their message of big ideas has a new resonance in this moment of crisis. In interviews, group leaders said they were confident the pandemic had strengthened their calls for systemic change by exposing cracks in the country’s economy and health care system.
